You can now play fantasy sports with Bradley C., the guy who won $349

Back in September when I pointed out that playing in FanDuel or DraftKing’s most lucrative contests was about as fair as playing a five-digit lottery with only four numbers on your card, I joked about the gentleman you see above, who we’ll affectionately continue to call Bradley C. because he asked that his last name not be revealed.

Yes. Bradley C., he of the $349 winnings, is real, and yes, he is not all that great at daily fantasy football. More to the point, he is not competing in the high payout contests ruled by sharks who, thanks to sophisticated computer programs, have much more “skill” than you do.

Now, Bradley C. is hosting his own contest on FanDuel so you can play against him if you don’t live in New York. It’s relatively small, at 110 entries and the pot — $100 — is unlikely to draw any elite players. The details are here on this gloriously retro website. Forty people played last week, and Bradley C. finished 15th.

Oh, there’s also a Promo Code — BeatBradleC — that will get you a matching bonus of up to $200, but I’m pretty sure you could just type anything in the promo box and the same thing would happen.

Bradley C. is a Wilmington, Del. native who, like many a bold young man, went to Los Angeles after college with dreams of becoming an actor. He then decided he wanted to be a producer instead so he became a talent representative for nearly a decade as he tried to find his way into the industry. Now, he’s an executive at an e-commerce company. Behold the American dream.

Though we had but one phone call, I can say that I think Bradley C. is exceedingly good natured. It is not lost on him that now, a decade after he thought he’d make a go in Hollywood, his face is finally everywhere. This is partially because he is still friends with actors, and they are in awe, telling him, “But the commercial is on every few minutes! You must be making so much.” And he has to inform them that, since his spot was in fact a real testimonial, he was not paid for it.

Bradley C. tells me he did not play much fantasy football until a year ago, when a group of friends approached him about playing at FanDuel. That group then responded to a request from FanDuel for volunteers willing to go on camera to praise the game. Bradley’s group of friends was chosen, but only Bradley the former actor avoided the cutting room floor.

He knows he looks plucky and perhaps naive in the spot FanDuel eventually flooded the market with. There he is juxtaposed with a winner of $2 million, the sort of cash that can change everything. His pile is enough to eat at one good restaurant in L.A., maybe.

Launching the Beat Bradley C. website has something to do with owning his bit on the commercial. FanDuel, upon seeing the reaction to the commercial, asked him if he was OK with the negative attention.

“I told them I thought the Schadenfreude was fun, actually,” he said. “I don’t mind being laughed at.”

But he’s also coming forward now because parody accounts in his name have been funny, but not exactly on-brand for the image he wants to project.

And, finally, it’s a way for him to help promote another company he’s involved with called BeardPong, which sells decorated ping/beer pong balls, with proceeds going to help fight testicular cancer. He’s wearing a shirt with the company’s logo in the video above.

And for those wondering, Bradley C. has continued to amass a modest return from his daily fantasy forays, and is now ahead $645.

It will not be lost on FanDuel and DraftKings, who are now gearing for what will be costly legal battles, that perhaps emphasizing the experiences of other players like Bradley C. may have led to less backlash. Advertising making your Sundays a lot more exciting while potentially winning a few bucks here and there comes off as considerably less predatory than making it seem like winning millions is a reasonable expectation.

“That side of it, that level, I don’t even know anything about it,” Bradley C. says. “That’s not the platform for me. I like to play with my buddies, just get people together to play and talk about it and have fun.”




Erik Huberman
Erik Huberman

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